Prime Members Save
Amazon's acquisition of Whole Foods is to close next week, with Amazon Prime members qualifying for special savings and other in-store benefits once the integration is complete.
One of the first objectives for Amazon is lowering prices.
“We’re determined to make healthy and organic food affordable for everyone,” said Jeff Wilke, CEO of Amazon worldwide consumer in the press release. “Everybody should be able to eat Whole Foods Market quality. We will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards.
“To get started, we’re going to lower prices beginning Monday on a selection of best-selling grocery staples, including Whole Trade organic bananas, responsibly-farmed salmon, organic large brown eggs, animal-welfare-rated 85 percent lean ground beef, and more. And this is just the beginning — we will make Amazon Prime the customer rewards program at Whole Foods Market, and continuously lower prices as we invent together. There is significant work and opportunity ahead, and we’re thrilled to get started,” Wilke added.
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